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List of Figures

• 1-1 The Data Mining Process
• 3-1 EXPLAIN in Oracle Spreadsheet Add-In for Predictive Analytics
• 3-2 PREDICT in Oracle Spreadsheet Add-In for Predictive Analytics
• 3-3 PROFILE in Oracle Spreadsheet Add-In for Predictive Analytics
• 4-1 Linear Regression With a Single Predictor
• 4-2 Nonlinear Regression With a SIngle Predictor
• 5-1 Confusion Matrix for a Binary Classification Model
• 5-2 Positive and Negative Predictions
• 5-3 Cost Matrix
• 8-1 Transactional Data
• 11-1 Sample Decision Tree Rule
• 11-2 Sample Decision Tree
• 15-1 Conditional Probabilities in Bayes' Theorem